Rumors — also known as “unnamed sources” — have been part of tech reporting since Byte magazine published outlandish conjectures that Radio Shack might be coming out with a computer called the “TRS-A.D.” But Apple coverage has gone so much further. Here’s how the process works.
1. The press reports that there are rumors and whisperings of Apple coming out with a new device, and that sources close to credibility say that it will have features.
2. The press then reports that people are excited to hear the press reports that there might be a new device.
3. After a couple weeks of this, the press then reports that there are more rumors cropping up, although it’s unclear if they’re learning anything new or if they’re just talking to the same guy who spread the first rumor.
4. Pundits, analysts and bloggers start to weigh in on whether this possibly fictional device is a good idea, or whether Apple’s theoretical designers should be ostensibly working on a completely different project that may or may not exist now or in the future.
Il ciclo di vita delle notizie sui nuovi prodotti Apple è spaventosamente accurato.
12. Apple holds the event. Tim Cook announces the new device, walks across the stage, takes a drink of water, and announces the new device is now sold out.